Zola: The Creation of a New Business Unit
Diversified the Zola business beyond Registry by creating and designing a two-sided marketplace for couples and wedding vendors to connect on Zola.
Zola: Monetizing the Marketplace
Wedding vendors are the biggest spend bucket for couples. We developed an innovative business strategy to monetize our product as quickly as possible.
Zola: Optimizing Couples’ Conversion to Inquiry
In 2020, the Vendor Marketplace went through rapid city expansion, from two test cities to covering ~50% of all national wedding markets. Our goal was to increase couple conversion to inquiry amid shifting constraints.
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Havas Brand
& Product Dept. (Reel)
As the first Creative Director of the Havas Worldwide Brand & Product department, I helped build the team from the ground up with the Director, starting from just us two, to a complete multidisciplinary team. Accounts I worked on include NetJets, Airwick, Keurig, Dish, TD Ameritrade and a Future Vision Project.
Click the play button above to watch a sample from our department reel.
Paravel Travel Luggage Systems
Paravel is a new digital, direct-to-consumer travel system reimagined for everyday adventures. Inspired by Wes Anderson, I created a fresh, whimsical brand ecosystem for the modern day explorer that extended across brand, website, packaging, social media, CRM and more.
Summersalt: Launching A New Brand of Sustainable Swimwear
Build your own eco-friendly swim sets, get them delivered straight to your door, and try them on in the comfort of your own home. Creative direction, brand identity, website design, social media, packaging, and collateral design.
NASA Astrobiology
Redesigned the digital platform for the study of the origin, evolution, distribution, and future of life in the universe. Art direction & design at Hello Monday.
Archived work
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